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    Top rated Web Design company in KL Malaysia since 2006 | Professional Website Designer | Creative Web Design Studio. CALL:(+603) 4131 2319
    Top rated Web Design company in KL Malaysia since 2006 | Creative Web Design Studio. CALL:(+603) 4131 2319
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    3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
    As smartphone and tablet adoption rapidly increases, so does the importance of mobile friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well. Since 67 percent of users claim they are more likely to purchase from a mobile friendly website, companies that rely on SEO are wise to begin making the transition to mobile friendly websites, and responsive web design specifically. The argument between whether to choose a responsive website or a separate mobile website is a highly debated topic. However, the truth is that both options have their pros and cons. The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor. If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.1. Recommended By Google With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user experience, and because of the large emphasis Google is now placing on user experience as a ranking factor, this is essential to take into account with regards to SEO. 2. One Website, Many Devices One of the most appealing aspects of responsive web design is that a responsive website can provide a great user experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user experience than a separate mobile site that is designed for a specific device and screen size. Lets take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.
    If the site in this example is responsive, this person will have a positive user experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again. 3. Easier to Manage Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word nearby in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and theres no reason why mobile specific keywords cant be incorporated into a responsive design site as well. Conclusion Responsive web design is recommended by Google, it allows one website to provide a great user experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy. Source by searchenginewatch.com

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    5 Ways to Improve Your Website
    A main-street business owner can see if consumers are entering their store or walking right by; they know what products are selling off their shelves and which ones aren’t selling at all. And why should an online business be any different?Consumers are increasingly making more online purchases each year. Retailers that have both a physical storefront and an online presence have reported an average of 23% growth. So whether you’re a small business or a global corporation, maintaining a strong online presence is a necessity. It all begins with design and clarity. A beautiful and clear website is one of the most efficient and cost-effective ways to generate leads for your business, especially if it’s built and marketed properly. And conversely, a poor site will create lost business opportunities and enable your competitors to eat into your segment of the market. But as essential as having an attractive, professional site is, it’s only half of the equation. Constant monitoring of how your site is performing–and tweaking your site to improve performance–is just as important. Once you have built a solid website for your business, it’s critical to take a step back and sift through the data to see where your visitors are going when they come to your site and what they are doing when they get there so that you can figure out ways to engage them even more. Here are the top five things that will poise you for online success in the ever-growing online market: 1. RESPONSIVE DESIGN More than 50% of all searches start on a mobile device. So if your business is not displaying mobile-friendly experiences for your customers, you’ve lost more than half of the opportunities for new business right off the bat. That’s the bottom line. Mobile friendly means that your existing site grows and shrinks with the size of the device it’s displayed on, which is called responsive design. You could also have a separate mobile version of your website, though a responsive site is believed to be better for search engine optimization. In a few years, responsive design will be the standard architecture for all websites, but for now people are still trying to catch up with the times. If you look at any major, successful online business, it will have a mobile friendly website, and it’s usually responsive. 2. USER BEHAVIOR METRICS Business owners must know how users behave on their websites–this is crucial data you need to grow your online business. There is a simple way to find out this valuable information and it’s free! It’s called Google Analytics. This easy-to-use tool will tell you detailed user behavior on your site, which will help you fine-tune your online offerings. Another good tool, Crazy Egg, shows a heat map of your site and details exactly where users are clicking. Gathering these facts and figures will enable you to create effective pages and, ultimately, higher sales. Be sure to review your analytics at least once a month. 3. CONCISE MESSAGING There’s a different mindset and level of attention when reading a website as compared to a print document. All too often, there are long blocks of text with small print. Nothing can turn a customer off more. Online, you need to get to the point quickly and use bigger type. Visitors are coming to you to solve their problem, so your website should answer their question quickly and easily. If, for example, you’re selling women’s running shoes online, show your customers what they are looking for and why there’s value. Why should they make a purchase from your site? Is there free shipping? A special offer? Have your messaging followed by a call to action, such as “Shop Now!” Don’t make users try to figure it out for themselves. That will only make them shop elsewhere. 4. FRESH CONTENT Just like a store changes its window display every month, you should frequently have fresh content on your homepage and landing pages. People don’t want to see the same thing over and over. Take Amazon, for example: Every time you visit, they have deals, sales, and new content. This immediately conveys the message that they are relevant, up-to-the-moment retailers, and leaders in their space. It’s also important to give your visitors the ability to share your content. This allows them to become your greatest marketing ambassadors. And their sharing helps your SEO. 5. LAYERED LANDING PAGES Driving customers to your homepage is great, but directing them to landing pages that drill down deeper into the site is much more valuable. Most businesses offer a variety of products and services and need landing pages for each category of product and service. That is the only way to build presence in that market. Take the women’s running shoes example: That site probably sells many types of shoes. You can’t put them all on the homepage. That would be a terrible idea aesthetically–and you could miss opportunities when a customer does a very specific search. You should have a category of shoes, and within that category, you should have a specific landing page for running shoes. Furthermore, when you run a pay-per-click (PPC) campaign on Google, make sure you take the visitors to that landing page, rather than your homepage. Be sure that landing page has effective messaging and calls to action, and the title of users’ search is in a header on your landing page. This will help your site also rank organically on search engines and lower your PPC costs. If you follow these rules, you will be on your way to establishing yourself as a leader in the online space. Remember to stay on top of trends, monitor your results, change your site accordingly, and enable sharing. All these steps will keep you ahead of the competition. Source by fastcompany.com

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    Market To The Globe With These Emailing Tips Email advertising and marketing is an effective device in today ‘s technology oriented, internet-based world. It could be utilized to communicate with a consumer base to raise profits, as well as obtain brand-new customers. As effective as the tool is, it can be conveniently misused. There is a quite slim line between email advertising as well as spam. Luckily, the adhering to post will aid you make use of email advertising without spamming needlessly. If you have a customer who has a birthday, make sure that you send an adhere to up e-mail that includes a pleased birthday message on it. Consist of a demand on the email that tells he or she to go to a particular location. The ending could include a link that tells them that it is possible to end up being a customer by clicking on it. Learn as long as possible about email advertising from different sources. Bunches of publications could be discovered in libraries and online. In your area, you could also find workshops or seminars to assist you function on your project, so think about getting in touch with business teams near you for additional information. If you can send out emails on or 2 times a week, that is even better. Test out which days provide your site the ideal responses, and then make use of these days as your typical days to send out e-mails. Optimize the outcomes of your email advertising and marketing by motivating your visitors to reply to every email. Constantly check out and also respond to these emails immediately. Constructing a personal connection with each of your visitors is the most effective way to transform them into faithful customers. This is also a great way to obtain more certain feedback on the success of your efforts. Data mine your email checklist as well as pail your target market right into different sectors based off of any kind of profiling information you have. Also if you put on ‘t have profiling, look to geo-targeting. You must obtain in touch with your customers at particular intervals as well as validate with them that they are still curious about getting emails from you. The majority of companies do this every 9 months to ensure that they could be sure that they are not being seen as a nuisance. This will certainly also guarantee that individuals on your email listing have authentic interest and are not simply taking up area. Workout There is absolutely nothing incorrect with composing your marketing e-mails in HTML, yet you might discover it compensating to give it a break every so often. A basic message comprised in plain message will be taken as a little a lot more intimate as well as a little less formal by your subscribers. Sending out ordinary text emails can encourage commitment and attract your viewers closer to you if you work out small amounts. As specified previously, in a world controlled by the internet, email advertising and marketing is a powerful tool. Though it could be made use of for good purposes, such as interacting with possible as well as current consumers, it can be misused as well, taking on the kind of spam. When you make use of email marketing, maintain this write-up in mind and your messages won ‘t wind up in your recipient ‘s spam folder. If you have a client that has a birthday celebration, make sure that you send an adhere to up email that includes a delighted birthday message on it. If you could send e-mails on or 2 times a week, that is also better. Check out which days give your website the ideal responses, and also then utilize these days as your normal days to send out e-mails. Make best use of the results of your e-mail advertising by encouraging your viewers to react to every e-mail. If you work out moderation, sending simple message e-mails could motivate commitment and draw your visitors closer to you.

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